Both the theory and practice of marketing in the urban level applications are still a lot of misunderstanding and blank.
无论是理论还是实践上，对营销在城市层次上的应用都还存在很多误解与空白。
In our view, marketing engineering is an important instrument for bridging the gap between marketing theory and practice.
我们认为，市场营销工程是为弥合市场营销理论与实践的差距的重要手段。
It is specifically designed for students wishing to expand their knowledge and expertise relating to the theory and practice of integrated marketing communications.
它是专门为希望扩大他们的知识和专门知识有关的理论和整合营销传播实践的学生。
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