"In about 120 milliseconds, " said Triggit CEO Zach Coelius, "real-time in the background there's a marketplace and they bid in the auction to assign this ad to you."

“在大约120毫秒内，”Triggit总裁扎克·克利乌斯说，“在后台有一个实时的市场他们通过竞标将这个广告指派给你。”

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Marketplace and auction juggernaut eBay is even sweetening the deal by offering customers free services at Bliss Spas just for using their mobile phones to shop and offering mobile-only deals of up to 80% off on Cyber Monday.

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The company, which demoed at Finovate Fall 2010, is an online marketplace where businesses can auction off their account receivables to raise capital.

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In September, the Chicago Mercantile Exchange set up its CME Alternative Marketplace, which is an auction site for trading economic indicators.

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