The idea for the FitFlops came from Marcia Kilgore, founder of health spa company Bliss Spas. She wanted a summer alternative to MBT (Masai Barefoot Technology), shoes.

FitFlops人字拖的设计灵感来源于“极乐”健康水疗公司的创建者玛西娅·基尔戈，她想开发一种MBT(马赛赤足科技)健体鞋的夏季替代鞋。

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L.T. member named Britnee Brown, who has been with the company for a little more than a year, took a call that was a record five hours, twenty-five minutes, and thirty-one seconds long, from a woman on the East Coast interested in Masai Barefoot Technology shoes, which purport to mimic supposedly salubrious barefoot-on-the-beach walking with curved rubber platforms.

NEWYORKER: Happy Feet