大规模定制的特点有三个：（1）大规模定制以产品为基础(Mass Customization is product based)，即大规模定制是一种以产品为载体/基础的策略；（2）没有品牌的概念(No more brands)，有强烈的外部因素。
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Under the mass customization manufacturing, in order to meet the diverse needs of customers, based on the universal product platform product family design is an effective method of product design.
在大规模定制的生产方式下，为了满足客户多样化的需求，基于通用产品平台的产品族设计是一种行之有效的产品设计方法。
This paper introduced a generalized product configuration model, which was based on customer driven and is compatible with virtual module for mass customization that of modularization properties.
针对具有模块化特性的大批量定制生产的产品配置问题，提出了一种以客户驱动为基础的扩展虚拟模块的广义产品配置模型。
Finally, networked mass customization production pattern, which is embodied by virtual supply chain, based on product life-cycle is constructed.
最后，形成了面向产品生命周期的网络化大规模定制的虚拟供应链运行模式。
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