This paper put Jinan Steel as a case, used the"five forces model"to analyze the advantages and disadvantages of a mass customization marketing model.

以济钢为案例，运用“五力模型”分析了大规模定制营销模式的优势及劣势。

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Instead of generating broad demographic profile and psycho graphic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.[1]

除了宽泛的人口分布概况和市场区域的心理位置概况，市场人员也进行个性化营销、允许营销和大众定制营销。

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And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.

因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。

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