According to a new study from Cornell University's Food and Brand Lab, small non-food rewards—like the toys in McDonald's Happy Meals—stimulate the same reward centers in the brain as food does.
根据康奈尔大学食品与品牌实验室的一项新研究,小小的非食品奖励——比如麦当劳开心乐园餐中的玩具——同样能刺激人的大脑反应中枢,就像食物那样。
Both sides say the decision to stop marketing Disney-related products in McDonald's Happy Meals was for business reasons.
双方都说这个停止迪士尼相关产品在麦当劳欢乐套餐的市场决定是基于商业原因。
What do we learn about McDonald's inclusion of toys in its Happy Meals?
我们能从麦当劳在快乐儿童餐中加入玩具这一事中学到什么?
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