Translating the marketing requirements into attainable media objectives.
把市场要求转化为可达成的媒体目标。
Listen to what they have to say and change your goals and objectives based on how your community wants to utilize social media.
听听他们有什么要说的,他们想要怎样利用社会化媒体,并据此来调整你的目标和宗旨。
Your objectives could vary quite a bit (and may even be one of the KPIs listed below) as social media application is as open as your creativity.
由于社交媒体应用创意无限,你的目标可能要做很大改变(甚至要改变下列关键绩效指标中的一个)。
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