In addition to creating the ads for the general market, Carmichael Lynch also became the media planning and buying agency for Subaru, assuming those duties from an Omnicom media agency, Prometheus.

卡米高林奇除了为斯巴鲁做针对普通市场的广告 也承担了媒体设计和购买代理商的工作 试想一下如果由普罗米休斯的奥姆尼康媒体代理商承担这些职责.

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Although Starcom IP lost the telco's digital media account, Starcom Beijing will continue handling China Telecom's offline media planning and buying duties, which it won in March last year.

虽然星传ip失去了电信的数字媒体帐户，星传北京将继续处理去年三月赢取的中国电信离线媒体计划和购买的业务。

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As is often the case with rapidly innovating industries, marketers are struggling to master and manage the media planning and buying workflow.

FORBES: Making Digital Advertising More Efficient