Approximately 200 people from the telecom, technology and media industries, among others, showed up to gain insights into how companies can measure social media response, engage with their customers and develop social media strategies to fit specific business needs.

FORBES: Developing Social Networks in Uganda

They briefed the Cobra committee (made up on this occasion by on-the-ball, internet-savvy actors playing the prime minister, culture secretary and home secretary) on response strategies to the threat, analysed a simulated Twitter feed to gauge the social media response to the issue, and discussed and debated strategies for managing the attack on a chat site called the Und3rgr0und - the gathering place of choice for Incognito hacktivists.

BBC: Viewpoint: Preparing for the digital defence of the realm