Greystripe has announced that they are collaborating with Adobe to provide rich media, interactive AD solutions across Android, iPhone, iPad and other mobile web platforms.

Greystripe宣布他们将与Adobe合作来为Android、iPhone和其他的移动Web平台提供富媒体、交互式的广告解决方案。

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Olympic direct promotion of traditional advertising volume and enhance the value of online media ads, rich media mobile ads to speed up the arrival of the era;

奥运直接推动传统广告投放总量，提升网络媒体的广告价值，加速手机富媒体广告时代的来临；

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Mobile rich media will gain traction outside North America and mobile video is likely to take off.

FORBES: What's the Next Big Thing for Mobile?

Last week, Smart Media Devices, a year-old venture that provides advertisers with scalable and targeted access to high-quality mobile-accessible content, merged with Crisp Media, a pioneering platform for rich-media mobile ad creation.

FORBES: Why Marketers May Finally Get on the Mobile Advertising Boat

As more fully described in its separate announcement today, Qualcomm intends to integrate carrier aggregation technology into its chipset roadmap, to enable supplemental downlink to address increased consumer demand for rich mobile media content.

ENGADGET: AT&T buys Qualcomm's FLO TV spectrum for a cool $1.9b, promises 4G awesomeness