There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
国外已有一些关于消费者行为应用于客户细分方面的研究，如RFM细分模型、客户价值矩阵模型等。
This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.
从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。
Considering the premise of search cost and information-based free-riding behavior, the paper reconstructs the consumer decision-making model.
在考虑搜索成本及信息搭便车行为的前提下，重新构建消费者决策模型。
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