We can monetize website investors through advertising and e-commerce.

我们可以通过广告和电子商务获得网站投资者的资金。

youdao

Sina continues to invest heavily in developing the Weibo platform and aims to monetize Weibo through socially-powered brand advertising and social recommendations to drive e-commerce sales.

FORBES: Sina Is Wired For $73 On China Internet Growth Despite The Government

With this new social e-commerce play, Sina would also have another way to monetize the Weibo platform besides the plain display advertising.

FORBES: Sina Eyes Social E-commerce Integration as Market Blossoms