Playing cheerleader for NBC and the industry, NBC Universal Sports and Olympics Chairman Dick Ebersol used the opportunity to tout the capabilities of broadcast, particularly as they relate to event television.

FORBES: NBC Headed For Bronze

Corp took control of NBC Universal and combined its former Versus cable network with the NBC sports properties at the start of the year.

WSJ: Sports Illustrated, NBC Team Up for Television Show

Moreover, their entertainment offerings which include cable, the production and distribution of news, sports and other content, in addition to the NBC Universal franchise which include theme parks offer numerous avenues for potential growth.

FORBES: Comcast The Future