Because of the perceived helium shortage, in summer 2012, the Nebraska Cornhuskers football team planned to suspend a 50-year tradition in which the team launched red balloons into the air to celebrate the team's first touchdown at every home game.

CNN: Don't deflate the party

When TransCanada screened an ad in favour of the pipeline during a match of the beloved local American football team, the University of Nebraska's Cornhuskers, the crowd booed.

ECONOMIST: Debating the Keystone XL pipeline

Think University of Nebraska and you think Cornhuskers, football, a sea of red on Saturday afternoons.

WSJ: Fifty Has Seldom Looked So Good Bared | The Naked Museum | Sheldon Museum of Art | By Willard Spiegelman