Emmanuel Adebayor had the ball in the net - only for referee Alan Wiley to rule the goal out for a foul on McShane as the Togo striker climbed to reach a header on 15 minutes.
Holden had the ball in the back of the net from Sturridge's classy back-heel but the ball was deemed to have gone out of play, while Sturridge and Elmander could have made it worse for the visitors but their shots were narrowly wide.