At Apple, he used secrecy to turn every new product launch into a media event.

在苹果，他可以通过绝佳的保密措施把产品发布会做成一件媒体盛事。

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New product launch strategy (take a small slice of a big pie or a big slice of a small pie?)

新产品发布战略(占了整个大蛋糕的一小块，还是一小块蛋糕里的一大份？)

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New product launch, you want to go to experience, from the lookup to the choose and buy to buy in the end.

新产品上线，你要自己先去体验一下，从查找到选购到最终购买。

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Yesterday, Apple traced out a pattern that is uncommon for Apple stock right before a new product launch.

FORBES: Ominous Chart Pattern Precedes iPhone 5 Launch

That was a new product launch record for them, which is saying a lot when you talk about Apple.

FORBES: Apple Sets New Launch-Weekend Record With iPad Mini

And who has time for a weekly exercise simulating launching a new product launch or selling to a particular vertical market?

FORBES: Five Business Lessons from the US Navy