Perhaps drinking a Pepsi-Cola makes them feel younger or wearing Nike shoes makes them feel more athletic, no matter how old or inactive they may be in reality.

或许，喝百事可乐使他们觉得年轻，或穿上耐克鞋使他们觉得更象一个 运动员，不管他们实际上年龄有多大或多么的不爱运动。

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He got even by introducing his own line of athletic shoes in 1998, shortly after he sued Nike.

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Nike (NYSE: NKE): Shares of the largest maker of athletic shoes and apparel were up more than 5% yesterday, within spitting distance of their 52-week high.

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