Compared with the traditional and linear communicating process, the cyber media shows its non-linear and disordering character.

相比传统媒介线型的有序化的传播流程而言，网络媒介在传播流程上则表现出非线型和无序化的特征。

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All newspaper organisations are facing more competition from the likes of Google, blogs and non-traditional media as well.

BBC: Telegraph extends paywall to UK readers

Social media and other non-traditional emerging technologies are shaping the way brands are built and continue to grow.

FORBES: Deloitte: Unifying a Global Brand

In addition, new ways to explore a mass of public and private data like social media and geospatial databases can enable banks to build non-traditional risk profiles and identify new reliable customers.

FORBES: How Tech Can Help Financial Firms Reach The Underbanked