You can also reserve your bike from the app -- though, should you not have your smartphone on you, you can still get a bikeby entering account information into the keypad.
And Clear Channel has been offering imaginative frills, such as an urban bike scheme, controlled by smart cards to ensure the bikes do not get stolen, and heated seats in Scandinavian bus shelters.
Not even being caught red-handed by a national newspaper jumping a red light on his bike in April appeared to dent the Tory leader's increasingly stratospheric lead.