It means pay close attention! Focus on their feelings, not the facts.

关注他们的感受，而非关注事实如何。

youdao

What matters to marketing people are not the facts of a situation but what's in the minds of consumers, which may or may not correspond with reality.

营销人关心的并不是事实的情况，而是消费者的脑里在想什么，这可能符合事实，也可能不符合。

youdao

Where the penalties are not a must, they should be imposed only if the facts of a cast support it.

如果处罚不是必须的，则只有在有事实支持的情况下才应施加处罚。

youdao

"I know, maybe it's an impression, but it's not the facts at the moment."

VOA: standard.2010.04.29

You don't face any facts. This same damned attitude of not facing facts is what got you into this messy state of mind in the first place, and it can't possibly get you out of it."

你没有面对现实，这个不面对现实的态度,在最开始就使你的心变乱了,也无法让你抽身出来“

耶鲁公开课 - 1945年后的美国小说课程节选

If your roommate comes in and starts trying to tell you facts about the human digestive system, " you say, "Not now."

如果你的室友跑过来开始试图,告诉你有关人类消化系统的事实，你说“现在别说“

耶鲁公开课 - 死亡课程节选

But the facts in their report were not the facts that the big oil companies wanted to hear.

CNN: Edwards' October 13, 2007, speech on restoring democracy

Everyone, Burleigh said, was "riveted" on "this woman's face" and not the facts of the crime or the case.

CNN: No end to Knox as pop culture obsession

Another factor is the tendency of humans to not see the facts that are in front of them.

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