So last year he lured slim, doe-eyed Belgian designer OlivierTheyskens to Theory as artistic director and creator of his own more expensive line, Theyskens' Theory.
But the celebrities and top editors and fellow designers (does Kanye warrant the label designer now?) were there: the Olsen sisters, Lindsay Lohan, Anna Wintour, Joseph Altuzarra, Alexander Wang, OlivierTheyskens.
As for fashion, Doonan is excited about New York Fashion Week particularly the Rodarte, Marc Jacobs and Thom Browne shows, as well as OlivierTheyskens work for the brand Theory.