Behind this is the owner's commitment to spending resources on enhancing the guest experience instead of on high administrative and marketing costs.

这一切来自于酒店把资源用在提高客人体验的承诺上，而不是用作行政和市场推广的高昂开支。

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They may have some success putting their plans together by relying on intuition and experience, but both can be misleading in a rapidly changing marketing world.

他们或许通过组合营销计划，依赖于直觉和经验取得了某种成功，但两者都可能在瞬息万变的营销市场中误入歧途。

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She said, "the best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place."

她说，“最好的体验歌剧的方法是在舞台上，最好的采用口碑营销的方法是提出一个适当的推荐营销计划。”

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Experience- based marketing only works when it is focused on the experience instead of the marketing message, which is a big difference between success and failure.

FORBES: Experience Based Marketing FTW

Although Texaco has soured on its experience with retail marketing in America and in Britain, Shell is now trying to leverage its strong retail brand by selling natural gas directly to households in Georgia.

ECONOMIST: Energy, the new convergence

Through an emphasis on the buyer experience, SAP marketing programs have become as innovative as SAP solutions.

FORBES: Knowing Your Buyers Is Half The Journey