There's been a bunch of buzz this week over an Ad Age report suggesting that firms are finally realizing that no one pays attention to online banner ads.

本周《广告时代》的一篇报导引起了不小的骚动，它说企业终于明白没有人理会网页中的广告条。

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PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57 cents per thousand viewers at the start of the year to 33 cents by October.

FORBES: Banner Year? Not Quite

While online upstarts such as HotWired struggled to make money--they had to invent the banner ad--print titles flourished.

FORBES: Magazine Article