This presentation content focused on optimizing writing for the web with a particular emphasis on optimizing content common to public relations.

这次报告的内容主要是优化网络写作，以及在优化一般内容方面对公共关系的特别强调。

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Writing for Kindle is like writing for print, the Web, and mobile devices combined; optimal usability means optimizing content for each platform's special characteristics.

写一篇关于Kindle的文章就像给印刷、网络和手机设备结合体写作一样。最佳的可用性意味针对不同平台的特殊性有最优的内容设计。

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Recently I was invited to give a basics webinar on optimizing news content for search.

最近我受邀参加一场为新闻内容搜索做优化的基础网络研讨会。

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Utilizing effective search engine optimization strategies such as optimizing web content and obtaining quality backlinks could increase the page rank of these sites without having to resort to an international investigation.

FORBES: EU Takes Aim At Search Engines

The mobile industry will need to take the initiative to begin aggregating content and optimizing delivery from data-heavy social media apps to ease network constraints and maintain superior user experiences.

FORBES: Mobile Phone Gaming Gets A Boost From Better Graphics Chips