The surest defense against Evil is extreme individualism, originality of thinking, whimsicality, even – if you will – eccentricity.
对抗邪恶的最可靠防御，是极端的个人主义、原创性思考、古怪，甚至可以说是反常。
To strengthen originality in work, leading cadre must possess high level of thinking.
领导干部增强工作的创造力，必须具备较高的思维层次。
Originality is the soul of the advertisement. It is the challenge to the authors of the advertisement. It demands them thinking nor begging for originality and it has its principles.
创意是广告的灵魂，广告创意是对广告任作家能力的挑战，它要求广告作家要思考而不能乞求于灵感，要遵循一定的创意原则。
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