Advertising the media industry's other revenue stream has also disappointed.

ECONOMIST: The failure of new media | The

The other part of the revenue stream comes from money paid by municipalities to dispose of garbage.

FORBES: Show Me the Money

Once the likes of Virgin and BT are more able to afford matches from Sky (thanks to a final decision from Ofcom later this year), Sky will effectively have to tweak its business model to include a revenue stream from other media channels, as well as from consumers.

FORBES: Magazine Article