Distribute the content via paid, earned and owned media, integrating the story and character into traditional marketing.

FORBES: The Evolution Of Branded Entertainment

In the same way that marketers syndicated their content across paid, owned and earned media, commerce activities such as offers, promotions and daily deals can be syndicated as well.

FORBES: The Local Deals Market Version 2.0: Syndicated Commerce

Converged Media utilizes two or more channels of paid, earned, and owned media.

FORBES: Converged Media Rising