PepsiCo Americas food sales climbed by 5.0% in the quarter, while PepsiCo Americas beverages posted a 10.0% sales decline, partly owing to the overlap of the debuts of G2 and SoBe Life Water in the year-ago period.

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Simon Lowden, chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, tea and juice.

NPR: Mountain Dew Introduces A Breakfast Drink