感知易用性(Perceived Ease of Use):对于任何一种技术,采用者都需要花一定的精力和物力,那么他对利用此系统需要努力的程度有一个主观认知或 第二章文献探讨与综述...
基于108个网页-相关网页
... 有用性(perceived usefulness)是指使用者相信使用 特定应用系统会增加工作效能的程度,知觉易用性 (perceived ease of use)是指使用者相信系统容易 使用的程度。
基于32个网页-相关网页
In addition, the perceived usefulness, perceived ease of use, perceived risk and consumer’s existing knowledge also have significant effect on consumer behavioral intention.
另外,感知有用性,感知易用性,感知风险和用户现有知识水平也对用户的使用意向有显著影响。
参考来源 - 国内用户使用移动广告行为意向的实证研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Website quality can be measured with two dimensions of TAM including perceived usefulness and perceived ease of use.
对网站质量的测度可采用技术接受模型(TAM)的两个维度:感知有用性和感知易用性。
It also analyses gender, identity and major factors effect on Perceived Usefulness, Perceived Ease of Use of Electronic book.
分析了性别、身份和专业等因素对电子图书感知有用和感知易用的影响。
Second, some different conclusions are obtained on the impacts of technology characteristics toward perceived ease of use and perceived ease usefulness toward behavioral intention.
第二,在“技术特征”对“感知易用性”和“感知有用性”对“使用意愿”的影响作用上得出了与以往研究不同的结论。
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