personal appeal 亲自呼吁
The appeal of mobile television is not so much that it is portable but that it is personal.
移动电视吸引人的地方并不在于它是便携式的，而是因为它的私人性。
Sincerity and personal integrity are crucial to their appeal.
忠诚和个人正直对他们的魅力尤为关键。
The personal appeal from Obama caps a weeklong PR offensive - joined later tonight by Al Gore who had a conference call scheduled with tens of thousands of his supporters.
奥巴马以个人名义发出的呼吁确立了为期一周的宣传攻势——当天深夜，艾尔·戈尔也加入进来，他召开了有数万名事先约定的支持者参加的电话会议。
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