There is even a new fad nicknamed the “pity bonus”, paid to bosses who failed to qualify for a big enough payout under the established bonus scheme due to the unforgiving economy. Mark Hurd, the boss of HP, was given an extra $1m bonus on top of the $15m he received under the firm's annual incentive scheme to reflect the board's view that he had not been “fully rewarded” for relative outperformance against competitors such as Dell. The board of BP, an oil firm, also awarded a discretionary bonus to Tony Hayward, its boss, after his performance fell short under the existing bonus scheme.

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