Among these theories, there are Leech's Politeness Principle, Lakoff's View of Politeness, Brown and Levinson's Face theory.
其中有利奇的礼貌原则，拉考夫的礼貌观以及布朗和列文森的面子理论。
The application of euphemisms has a lot to do with pragmatic theories like Politeness Principle, Face Theory, and Cooperative Principle.
委婉语的应用与礼貌原则、面子理论以及合作原则等语用理论密不可分。
Besides, face-threatening theory in Politeness Principle is adopted to study the function of fuzziness in maintaining the face of analysts.
另外，利用礼貌原则中面子威胁理论探讨了股评模糊语言在维护股评人士自身的面子方面的功能。
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