However, its leader, popular former TV presenter Yair Lapid, has demanded reform of a law under which ultra-Orthodox Jewish seminary students can defer their military service.

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"Grav" had his own inimitable persona and became a popular radio and TV presenter at BBC Wales.

BBC: Ray Gravell's final months to be aired in BBC documentary

Another ad refers to the hugely popular British TV show Top Gear, whose presenter praised a highway in Romania.

BBC: Romania campaign mocks UK anxiety about worker influx