This differentiation of the products results into the vertical and horizontal entry barrier of potential entrant.

由于产品的差别化而导致潜在市场进入者横向和纵向的进入壁垒。

youdao

At the same time, however, this kind of small business face the entrant threat from the potential competitor due to the low entrant barrier or mobility barrier.

同时，由于小企业自身条件的限制和我国特定的知识产权保护现状，这类企业面临着潜在竞争者的进入威胁和无差异化的价格竞争。

youdao

The potential entrant's information changes things.

ECONOMIST: Preying on theory

But given the size of the oil market, capturing even a tiny niche can represent hyperbolic growth potential for an entrant with a true drop-in molecule.

FORBES: U.S. Needs Deepwater Drilling Or It's In Deep Doo-Doo

The Indian entrant narrowly lost the Miss Universe title in 1993, but the potential fired up the local glamour industry.

CNN: Once Again, With Attitude