The mechanism to deal with any type of PR in crisis can never be two-dimensional.

任何危机公关的应对机制不可能是二维的，它是四维的可控制模式。

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Although PR expert Li Haigang said he believes deleting posts is still a "necessary measure", he admitted that "papering over the cracks" of a problem usually only leads to crisis in the future.

尽管作为公关专家，李海刚坚持删贴是一种“必要措施”，他也承认“纸包不住火”，一味掩盖问题将会导致危机。

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For whatever reason you're in a PR crisis, you need to think logically, outside of the company.

无论因为什么原因你被卷入了公关危机，你必须跳出公司框架、富有逻辑地思考全局。

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The bank's internal communications chief, Ray O'Rourke , has a background in crisis PR from his days as an executive at Burson-Marsteller, where he represented Pan Am Airlines in the Lockerbie air disaster and Perrier in its more recent benzene fiasco.

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Take Tom Cruise, who was beset in a PR crisis before Suri entered the world.

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Though coolly saying it will appeal the verdict and expected to win, it's clear that Morgan Stanley (nyse: MWD - news - people ) is bunkering down in crisis PR mode.

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