In the Sept. 12 issue of Forbes, I write about Blu Homes, a Massachusetts startup that makes green prefabhouses that fold up in the factory for shipping and are unfolded on site and bolted to a foundation in a day (see video at end of this post).
The Hesses make jokes out of affectlessness and drabness the nowheresville prefab tackiness of the houses and the emptiness of a patch of country so remote that not even popular culture touches it.