On the other hand, concentration of stores leads to fiercer price competition (i. e. price cutting effect).

另一方面，商店的集中也会带来激烈的价格竞争，这就是降价效应。

youdao

Some retailers are finding that deep price cutting may have a perverse effect, according to Mr Silverstein.

ECONOMIST: American retailing

Since these exporters are usually extremely keen to maintain their share in the world's biggest market, they often absorb the effect of a drop in the dollar by cutting their profits rather than raising the price.

ECONOMIST: Why America's deficit is hard to turn around