The traditional trust culture coerces the turbulent public opinion, pushes the private enterprises′ social responsibility and vivid brand to the top of wind and wave in the disaster relief donation.

传统信任文化裹挟的汹涌民意，在救灾捐赠这个特殊的接骨点上，将民企的社会责任与形象品牌，推到了历史的风口浪尖。

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After years of financial uncertainty, a rise in concern levels about multiple social and environmental issues, not to mention a fraying of trust in organizations both public and private, these ultimate brand advocates must do what all smart and successful brand managers do: Ensure that people know what makes their brands different in ways that matter to consumers and other corporate stakeholders.

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