If you eat at home mostly, maybe you are going down from the branded product to a private label.

要是你通常是在家吃饭，那么大概你的水准就得从品牌货降到商家自用品牌上。

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Which private label brand product are you familiar?

哪个是您最熟悉的自有品牌产品？

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Targeted advertising, which directly compares the quality of a branded product with a private-label rival, is also a short-term solution for consumer-goods companies, which are keen to remind their customers why paying more is a good idea.

ECONOMIST: Consumer goods in the recession