Be sure to translate the features of your product, service, idea or recommendation into audience benefits a and target the benefit to fit that audience.

请务必将你的产品特点，服务，创意和推荐“翻译”成“能对观众带来的好处”，然后将这些好处和他们的需求结合起来。

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A new product or way of working has to have some critical features or benefits that assure its adoption.

新的产品或工作方式必须具有一些重要功能和优点，才能确保人们愿意采用该产品或方式。

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You have to make sure that you not only recognise and identify the features of your product, but that you're pushing the benefits of having and using it as well.

你必须确保你不仅认识和明确了你产品的特点，并且你同样要推广拥有和使用它的好处。

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Marketing at its core is a simple profession: Find the groups of people interested in your product and tout the benefits (as opposed to the features) that appeal to each respective group.

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Yes, they want to learn about the features and benefits of your idea, product or service.

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