“The one thing we are most excited about is these are simply tweets, not ads,” Buzzo said. “There is one big difference between a promoted tweet and a regular tweet.

“最令我们兴奋的是这仅仅是几条推讯，而不是广告，”Chris Buzzo说，“‘付费推讯’与通常的推讯有一项重大的区别。

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It also opens the door for video integration into Promoted Tweet advertising campaigns across Twitter.

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Members of an organization can log in at any time, create a message and instantly push it to a global audience as a Promoted Tweet.

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If so inclined, a brand could blast out a Promoted Tweet to female Blackberry users in Tanzania whose interests include enterprise software and college basketball.

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge