... 设计有效的市场促销组合(Promotion) 促销组合(Promotion Mix) 确定产品的目标市场和定位后,在制定广告方案时所需要的5项决策(5M‘S) ...
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Promotion mix literature can help us better understanding market strategy.
促销组合理论能够帮我们更好地理解市场战略。
Then is promotion mix, such as advertising, personal selling, sales promotion and public relations etc.
接着便是营销组合,例如广告、个人销售、促销和公共关系等。
Business extention together with advertisement, personal selling and public relations constitute promotion mix.
营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。
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