Numerouschannels for publicopinionare available now in the 21stcentury. In addition to the printandelectronicmedia, forumsonline provideeffectiveways to make one's voice heard.
Sometimes public-relations teams are asked to keep an eye on online discussions, and switched-on company executives visit forums to stay in touch with the public mood.
The publicforums tend to be populated by younger and therefore less experienced individuals, while the exclusive online communities include members with decades of experience.