With the use of public relations advertising, you can shape the image of the organization, strengthen brand image and organization to guide public perceptions and so on.

运用公关广告，可以起到塑造组织形象、强化品牌形象、宣传组织宗旨、引导公众观念等作用。

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Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

传播包括广告、公共关系、销售员销售、网络广告和公司与消费者之间的任何沟通。

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Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale.

包括四个不同的因素：广告、公共关系、口碑和销售点。

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Certainly, social media provides some balance in the information battle with corporations who have multimillion-dollar public relations and advertising programs.

CNN: Was the Shell oil hoax ethical?

The internet has intensified the desire to measure the impact of every marketing technique public relations, advertising, direct response, social media, websites, etc.

FORBES: The Marketing Religion

When businesses and non-profits consider the best mix of public relations and advertising, knowledge of what you get for what you pay can substantially increase your intended results.

FORBES: By Robert Wynne