From the perspectives of language, social customs and purchasing psychology, this article analyses how cultural differences influence translation of advertisement.

文章着重从语言、社会风俗和购买心理这三个文化要素，分析了文化差异对广告翻译的影响。

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Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.

心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。

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The study of people's psychology and behaviors in clothing wearing and purchasing is very important to the clothing designing, manufacturing, marketing and export trade.

研究人们穿衣、买衣的心理和行为的关系对于服装的设计、制作和销售具有极其重要的意义。

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