If you live in Europe, McDonald's might allude a level of urban sophistication -- and not just because folks in France call the Quarter Pounder with Cheese a Royal with Cheese.

在欧洲，麦当劳或许代表了一种城市文化，不仅是因为法国人将麦当劳的“四分之一磅奶酪汉堡”（Quarter Pounder with Cheese）称为“奶酪之王”。

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But that's enough to seem more distinctive than the old Quarter Pounder with Cheese.

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Back then, to order a Quarter Pounder with cheese (ketchup only in my case) was to eat a hamburger that dripped, literally and figuratively, with flavor.

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And yet the Big Mac remains the most popular sandwich in the world, and the quarter-pounder with cheese is not far behind it.

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