During soccer's World Cup last summer, for example, Adidas used real-time scores and games to attract thousands of fans to a website set up for mobile-phone access.

例如，在去年夏天的足球世界杯期间，阿迪达斯利用实时比分和比赛来吸引成千上万的球迷访问一个为手机接入而设立的网站。

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A large sports organisation updates scores and statistics live as games happen for real-time tracking by users.

一个大体育组织在比赛进行的时候使用户可以实时跟踪更新的成绩和实况的统计。

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The Bing team also added a few new features to the generic mobile search. Users can now search for NFL teams and players and get real-time updates about games, stats and scores while a game is on.

用户现在可以搜索NFL(美国橄榄球大联盟)球队和选手，并得到即时比赛更新，统计数据何比分等呢绒。

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Comprehensive multimedia coverage from ESPNFC includes on-demand video highlights, studio programming clips, news, analysis and commentary, digital audio and podcasts, real-time scores, stats and more.

ENGADGET: ESPN launches ESPNFC site and apps, updates ESPN Goals with match previews, highlights

With particular emphasis on the live game experience, a Live MatchHQ service features data-driven content, including real-time scores and stats, highlights, message boards and more, all in a single unified interface.

ENGADGET: ESPN launches ESPNFC site and apps, updates ESPN Goals with match previews, highlights

In contrast, MSN Mobile 2.0 offers real-time, on-demand information such as flight schedules, weather conditions, and sports scores.

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