最为难得的是，在这个名为“红牛平流层计划”（Red Bull Stratos）的项目里，红牛不仅仅扮演了一个赞助商的角色，它还是内容制作方。 公司即媒体。
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...时作为诸多人类伟大探险活动的合作方，也是这项非凡挑战任务的独家计时提供方和赞助商，即“红牛同温层计划”(Red Bull Stratos)。佩戴真力时腕表，菲利克斯•鲍加特纳从悬吊于一个氦气球上的宇航飞行器座舱一跃而下。
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Tomorrow, Red Bull Stratos, a group of extreme professionals, has carried buzz marketing into the space.
FORBES: Red Bull Takes Marketing Buzz Into Space
On Sunday morning, Red Bull Stratos, a group of extreme professionals, has carried buzz marketing into the space.
FORBES: Master of the Buzz: How an Austrian Company Challenges Coke and Pepsi in America
One of its members, Felix Baumgartner is about to take an epic jump from the edge of space, according to Red Bull Stratos official site.
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