The last rule for positioning a brand in China is that products must address the need to navigate the crosscurrents of ambition and regimentation, of standing out while fitting in.
Organized sports are an attempt, through regimentation (uniforms and trophies) and rhetoric (rah-rah boosterism and coach talk), to give an inherently pointless activity some kind of point, to inject a purpose into play.
Mr Ball next treats us to a brisk description of the human eye (remember rods and cones from school biology?), an explanation of why Newton was right and Goethe wrong about the composite character of white light, and an account of the 19th-century regimentation of the continuous colour spectrum by means of colour wheels and other classifying devices.