Our Engagement Mapping approach conveys how each AD exposure - whether display, rich media or search, seen multiple times on multiple sites and across many channels - influenced an eventual purchase.

微软的新方法能够传递出每一则广告，不管是显示广告、富媒体或搜索广告等，是如何影响消费者的最终购买决定的，这些广告通常都出现在多个站点和多个频道中。

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Greystripe has announced that they are collaborating with Adobe to provide rich media, interactive AD solutions across Android, iPhone, iPad and other mobile web platforms.

Greystripe宣布他们将与Adobe合作来为Android、iPhone和其他的移动Web平台提供富媒体、交互式的广告解决方案。

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Utilize the IAB Universal Ad Standards and rich media to tell your story in a new way.

使用IAB 环球广告标准和丰富媒体可以用新方法讲你的故事。

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Last week, Smart Media Devices, a year-old venture that provides advertisers with scalable and targeted access to high-quality mobile-accessible content, merged with Crisp Media, a pioneering platform for rich-media mobile ad creation.

FORBES: Why Marketers May Finally Get on the Mobile Advertising Boat

It also has upgraded its DoubleClick Studio, which helps ad agencies create video and other rich-media ads.

FORBES: Beyond Search: Google Tunes Up Display Ad Machine

Traditional ad servers are legacy systems designed to handle and track display and rich media campaigns, as such they are limited by nature but also totally partisan by way of their ownership models.

FORBES: Connect